© THeatre Circle, 2013. All rights reserved.
Specialty stores featuring ‘everything’ Broadway, ‘everything’ theatre!
ONE SHUBERT ALLEY, the first theatre shop on Broadway, opened in the late 1970’s, in collaboration
with The Shubert Organization. It pioneered the concept of offering exclusive access to theatre
memorabilia from all Broadway shows in a specialized retail shop located in the heart of Times Square.
THEATRE CIRCLE, opened in the mid-1990’s, was designed to evoke the feeling of ‘yesteryear’ --
customers feel they are entering an old fashioned London theatre book shop.
Both THEATRE CIRCLE and ONE SHUBERT ALLEY have become cherished destinations for theatre fans
seeking souvenirs and special mementos from their favorite Broadway plays and musicals. Theatre
professionals visit seeking scripts, vocal selections and sheet music, as well as Opening Night gifts and
specialty theatre greeting cards. Both shops carry Broadway posters, souvenir programs, t-shirts, CDs
and DVDs, jewelry, tote bags, sheet music for movie musicals, costume and make-up books, photo
frames, paper dolls of Broadway costumes, show aprons and much more. (See a list of our merchandise.)
And we carry the full line of PLAYBILL® merchandise. All Broadway show items are sold at the same
price as in the theatres.
Members of our sales staff have theatrical backgrounds and are extremely knowledgeable about past
and present Broadway productions.
268 West 44th Street & One Shubert Alley